Making Digital Books Into Page Turners .
Despite tepid response to its Reader, Sony sees potential in the market--and Amazon may agree Nearly 10 Months After its debut, the Sony Reader is hardly a game changer. Reviews of the tiny handheld book-reading device have been tepid at best, and Sony Corp. (SNE ) has consistently declined to release sales figures, which just might tell you something. But Sony isn't backing away. In fact, as speculation continues in publishing circles that book e-tailing giant Amazon.com (AMZN ) is planning to come out with its own portable reader, Sony is launching a number of initiatives to give its Reader more sizzle.
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