Bloggers Bristle, Scholastic Bends
By Karen Springen -- Publishers Weekly, 2/23/2009
Who would think a motorized toothbrush head would generate a publishing controversy?
It started at the New York Toy Fair last week, when Scholastic’s Klutz division unveiled Invasion of the Bristlebots, a March 2009 book packaged with two tiny toothbrush robots. Bloggers at the fair noticed that the book failed to credit Lenore Edman and her husband, Windell Oskay, with popularizing and naming the Bristlebot. (Since December 2007, more than two million people have watched the couple’s “How to Make a Bristlebot” video on Youtube; many others have read the instructions on their Web site.