7/26/2012 - Forbes
Companies go to great lengths to protect their trademarks. The standard response for copyright infringement is to send a letter from a lawyer and threaten to sue. But the people at Jack Daniel’s, one of America’s most iconic brands, opted for true southern hospitality toward Patrick Wensink, an obscure Louisville-based author of a new satirical novel, Broken Piano For President .
The letter from Jack Daniel’s attorney Christy Susman reads:
We are certainly flattered by your affection for the brand, but while we appreciate the pop culture appeal of Jack Daniel’s we also have to be diligent to ensure that Jack Daniel’s trademarks are used correctly… As an author you can certainly understand our position and the need to contact you. You may even have run into similar problems with your own intellectual property.Jack Daniel’s letter isn’t even asking Mr. Wensink to take his book off the shelves immediately. Instead, the company just wants him to change the cover when it’s reprinted. While Mr. Wensink has agreed to change the cover of his book, he will not be accepting the offer of payment from the company.
Full story at Forbes