By Janet Street Porter - 24 September 2012 - The Daily MailThis Thursday is the biggest day of the year for publishers as the best-selling authors in Britain, J. K. Rowling and Jamie Oliver, launch their latest books.
With a barrage of expensive publicity, this is a heavily hyped contest designed to extract millions of pounds from a public with less cash to spend on luxuries.
These lavish cookery books suddenly seem as redundant as a monster handbag, now deemed passé by the fashion police in the age of the iPad-sized clutch.
Yet publishers are still churning them out in all their bloated glory — we’ve just seen the battle of the male and female Nigels, Slater vs Lawson, whose books were offered at £30 (cut to £20) and £26 (reduced to £13).
I used to love Nigel Slater; sadly, now I think he’s having a laugh at my expense.
Are we British so stupid that we need to pay £30 to find out how to make tomato and basil bruschetta (ingredients: tomatoes, bread, basil, olive oil and artichokes), which starts with the order: ‘Get an overhead grill hot’? Surely not.
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