In celebration of Lonely Planet's 40th anniversary, TOMS has created a limited-edition shoe that will be available through August 15. Also available is Lonely Planet's Guide to Responsible Travel, a guide booklet that features "tips and ideas for having a more positive impact on the world while traveling."
TOMS was founded in 2006 and is known for its One for One business plan: for every pair of TOMS purchased, a pair is given to a child in need. The limited-edition shoe will be available only through online competitions hosted by TOMS and Lonely Planet, including social media and e-mail drawings. Print versions of Lonely Planet's Guide to Responsible Travel, meanwhile, will be distributed with some TOMS and Lonely Planet orders and available for purchase in some bookstores. Digital versions of the mini-guide will be available through most e-book channels until August 15.More information about the partnership, including how to enter to win a pair of the Lonely Planet shoes, can be found here.
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