Friday, July 12, 2013

The real villain in the ebooks case isn’t Apple or Amazon — it’s publishers’ addiction to DRM

By  - paidContent - 


Lock DRM

After much back-and-forth, a verdict came down on Wednesday in the Apple ebooks case: a judge found the company guilty colluding with five of the big six major book publishers in a scheme designed to inflate prices. The publishers (all of whom settled with the government before the trial) have tried to argue in the past that they were forced to cut a deal with Apple because of Amazon’s monopoly — but when it gets right down to it, the real culprit is the DRM lock-in that the publishers themselves pushed for. In effect, they forged the chains that bound them to Amazon in the first place.

My GigaOM and paidContent colleagues Jeff Roberts and Laura Owen have written about the details of the judgement itself, and also about the potential impact on Apple and the ebook business as a whole, but what really interests me is the broader landscape in which the lawsuit sits, and how much of that has been determined by the digital-rights management infrastructure the Big Five publishers put in place. Without it, there likely wouldn’t have been a trial at all.

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